Sat. Apr 13th, 2024

Watch the biggest ads from Super Bowl LVII

This has been CNBC’s live blog tracking all the ads and action during Super Bowl LVII. Read here to learn more about the ads and to watch them again after they debut.

The Kansas City Chiefs defeated the Philadelphia Eagles in Super Bowl LVII. Rupert Murdoch and Elon Musk are gameday buds. And Rihanna is pregnant.

Not everyone was watching for the big game, though. The Super Bowl is advertising’s biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers’ eyeballs. Most of this year’s advertisements sold for between $6 million and $7 million for a 30-second spot. Fox said it raked in a record amount of Super Bowl ad revenue this year.

Alcohol brands were big advertisers Sunday night, including spots from Anheuser Busch, Heineken, Diageo, Remy Martin and Molson Coors. Packaged food like Doritos, M&Ms and Planters, movie studios, streaming services, automakers and tech companies were also in the mix.

Absent this year will be crypto companies. Last year, four cryptocurrency companies shelled out millions for commercial spots during the big game. However, following FTX’s bankruptcy filing and legal battles with the company’s founder over a scheme to defraud investors, commercial deals with crypto advertisers fell through.

Sunday’s game took place at State Farm Stadium in Glendale, Arizona. Rihanna is the halftime performer. This is the first time in a decade that the performance is not sponsored by Pepsi. Apple took over as part of a five-year deal with the National Football League.

It was the first time two Black quarterbacks have squared off in the Super Bowl. Jalen Hurts was behind center for Philly, and NFL MVP Patrick Mahomes ran the show for KC’s offense.

Mahomes won the Super Bowl MVP, too, for his gutsy performance on a bum ankle.

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